Privacy Policy

Effective Date: October 29, 2026

Last Updated: October 29, 2026

True Otter, LLC ("Company", "we", "us", or "our") operates SOFLO EDGE™ and the website located at www.sofloedge.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site, subscribe to our newsletter, interact with our paid advertising campaigns, or engage with the SOFLO EDGE™ product and services.

By accessing the Site, opting into our communications, or interacting with our digital content, you acknowledge that you understand and agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information directly from you when you provide it, as well as automatically through tracking technologies when you interact with our Site and ads.

A. Information You Provide Directly

  • Newsletter & Contact Details: When you subscribe to our newsletter, download materials, or submit inquiries, we collect your email address, name, and any optional survey or business data you submit.

  • Direct Correspondence: If you contact us via email or web forms, we collect your name, email address, message contents, and any attachments.

B. Information Collected Automatically & via Ad Technologies

  • Device & Usage Data: When you browse the Site, our systems automatically log your IP address, browser type, operating system, referring/exit URLs, pages visited, clickstream data, and time spent on the Site.

  • Cookies, Tracking Pixels, and Web Beacons: We and our authorized advertising partners use cookies, tracking pixels, web beacons, and JavaScript tags (such as the Meta Pixel, Google Ads remarketing tags, LinkedIn Insight Tags, and analytics tools). These tools automatically gather data about your digital interactions, device identifiers, and browsing behavior across sessions.

2. How We Use Your Information

We process your data for specific commercial and business purposes:

  • Targeted Advertising & Retargeting: To deliver personalized advertisements, retarget past visitors of www.sofloedge.com on third-party websites and social media platforms, evaluate the return on ad spend (ROAS), and optimize our paid marketing campaigns.

  • Audience Matching & Lookalike Modeling: We may use pseudonymized or hashed identifiers (such as one-way cryptographic hashes of your email address) to match against user profiles on third-party ad networks (e.g., Meta Custom Audiences, Google Customer Match) to serve relevant promotions or suppress ads to existing subscribers.

  • Newsletter Delivery & Direct Marketing: To send our email newsletter, product updates, commercial offers, industry commentary, and marketing announcements associated with SOFLO EDGE™ and True Otter, LLC.

  • Website Analytics & Optimization: To evaluate content performance, diagnose technical issues, analyze engagement trends, and improve the functionality of www.sofloedge.com.

  • Legal, Security & Compliance: To prevent fraudulent activity, safeguard intellectual property owned by True Otter, LLC, enforce our Terms of Service, and comply with legal requirements.

3. Email Communications & Consent (CAN-SPAM)

We maintain standard protocols for email marketing:

  • Opt-In Basis: We only deliver scheduled newsletters and marketing promotions to users who affirmatively consent or opt in.

  • Universal Unsubscribe: Every promotional email sent by True Otter, LLC contains an automated, functional "Unsubscribe" or "Manage Preferences" link in the footer.

  • Processing Requests: You may opt out of promotional emails at any time via the link or by emailing privacy@sofloedge.com. Opt-out requests are processed promptly without charge. (Note: Transactional emails regarding direct business inquiries or legal notices are exempt from marketing opt-out requests.)

4. How We Share Your Information

True Otter, LLC does not sell your personal information or email address to third parties for direct monetary compensation.

We share personal and usage information only under the following authorized circumstances:

  • Advertising Networks & Social Media Platforms: We share cookie data, pixel event logs, and hashed identifiers with third-party digital advertising platforms (such as Google, Meta, and LinkedIn). These platforms process data to facilitate cross-context behavioral advertising and conversion tracking. Under certain state privacy laws (including California's CPRA), this sharing for targeted advertising may constitute a "sale" or "sharing" of personal data.

  • Service Providers: We engage trusted vendors to perform business operations on our behalf under strict confidentiality terms, including email service providers (ESPs), web hosting infrastructure, and analytics services.

  • Corporate Transactions: If True Otter, LLC undergoes an asset sale, merger, acquisition, corporate reorganization, or sale of the SOFLO EDGE™ business unit, customer and subscriber databases may be transferred as an acquired business asset.

  • Legal Requirements: We may disclose information if required by court order, subpoena, law enforcement request, or when necessary to protect the legal rights, safety, or property of True Otter, LLC, SOFLO EDGE™, or the public.

5. Your Targeted Advertising & Tracking Choices

You maintain control over how your data is used for tracking and paid advertising:

  • Browser Cookie Controls: Most web browsers allow you to block, delete, or limit cookies through their settings. Blocking essential cookies may affect Site performance.

  • Digital Advertising Opt-Out Portals: You can opt out of interest-based advertising from participating companies across the industry using these public opt-out platforms:

  • Platform Ad Preferences: You can manage your personalized ad settings directly within your accounts on major platforms (e.g., Google Ads Settings, Meta Ad Preferences).

  • Global Privacy Control (GPC): We recognize and respect valid opt-out preference signals sent by browsers equipped with Global Privacy Control (GPC).

  • Custom Audience Matching Opt-Out: If you prefer that your email address not be used in hashed format for custom audience matching or lookalike modeling, email us at privacy@sofloedge.com with the subject line "Advertising Opt-Out."

6. Data Security & Retention

True Otter, LLC implements reasonable technical, administrative, and physical safeguards to protect your personal information against unauthorized access, loss, alteration, or disclosure. We retain your information for the duration necessary to satisfy the purposes outlined in this Policy, manage active subscriptions, resolve disputes, and fulfill statutory record-keeping obligations.

7. External Links

www.sofloedge.com may contain links to third-party websites or services that are not owned or operated by True Otter, LLC. We hold no responsibility for the content, privacy practices, or data management policies of any third-party websites. We encourage you to review their terms directly.

8. Children’s Online Privacy

Our Site and the SOFLO EDGE™ product are intended for adult commercial and professional audiences and are not directed to individuals under the age of 13 (or under 16 where required by local statute). We do not knowingly collect personal information from children. If we become aware that personal information of a minor has been collected, we will take immediate steps to remove it.

9. Updates to This Policy

True Otter, LLC reserves the right to modify this Privacy Policy at any time. Any changes will become effective immediately upon posting to this page, marked with an updated "Last Updated" date. Your continued use of the Site, participation in the newsletter, or interaction with our advertising following updates signifies your acceptance of the revised terms.

10. Contact Information

For inquiries, privacy rights requests, or questions regarding this Privacy Policy or SOFLO EDGE™, contact us at:

True Otter, LLC

Attn: Privacy / Legal Department

Website: www.sofloedge.com

Email: nicole@thetrueotter.com